20 years ago, social media wasn’t a thing. If you wanted to keep in touch with people, you used a telephone, and you got your photos printed and stored them in actual photo albums.
The landscape of communication has changed almost beyond recognition over the past decade or so, and in order to keep up and ensure that your brand is in touch with these changes, social media is a vital tool.
The rise of social media has opened up a whole new world of possibilities when it comes to communicating with both your existing and potential customers. From Instagram stories to LinkedIn blogging, your target audience is having conversations through social media, and if you’re not joining in, you’re missing out.
But where do you start?
Well, the truth is that social media is different things to different people, and you need to know where your audience are hanging out online in order to get their attention. If your main target segment is aged between 18 and 25 and avid photographers, for example, then you’re unlikely to reach them by posting all of your content on LinkedIn.
Once you’ve located your customers and made yourself visible in their online space, it’s time to start engaging with them.
This is the fun part…
At Allihopa, we’re the children of the social media age. We know exactly how to leverage each social platform to maximise engagement and ensure that – whoever you’re trying to reach – they can’t fail to notice you.
Joining in with their conversations; celebrating with them, commiserating with them, showing them that you support the same causes they do. In short – getting all up in their personal space, but in a good way.
It’s a fine line, but don’t worry – we’ve done this before…